Image, Image Crisis, Crisis Communication, Brand Value, and Trust
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Image Crisis: Definition, Causes, and Successful Management

ByTom Ullrich

An image crisis presents a significant challenge for companies. This phase, during which an incident negatively impacts a brand’s image among relevant target audiences, can lead to a noticeable loss of trust. Understanding and distinguishing key concepts such as image, trust, and reputation is crucial to grasp the dynamics of an image crisis and implement…

What does an Image Crisis cost? | Crisis Communication, Reputation Crisis;
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What does an Image Crisis cost?

ByTom Ullrich

Image crises can quickly become expensive. Image crisis costs can easily reach seven figures in dollars or euros and, in severe cases involving large companies, even ten figures. The lion’s share of the damage potential in an image crisis (often mistakenly referred to as a reputation crisis; more on this here)is usually not found in…