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Image Crisis – What Is It Actually?

An image crisis can be precisely defined from a communication science perspective, specifically within the theory of image crisis, as follows: »An image crisis is a period in which an incident or event alters or has the potential to alter the image of a corporate brand, product brand, or similar entity among economically relevant target…

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Crisis Communication in Transition – From Boardroom Egos to Scientific Insights and Today’s Challenges

ByTom Ullrich

The Traditional Understanding of Crisis Communication There was a time when crisis communication appeared straightforward: there was an incident, the company, and »the media«. Two communication strategies were available – »defensive« and »offensive«: either remain silent and wait it out or lay all the cards on the table immediately. The choice was made by either…